Embracing the white space

A wide divide existed between designer and contemporary brands.

However, Alexander Wang’s popularity proved that there was a consumer that desired designer goods at a contemporary price point.

and translated Wang’s product vision into a brand vision defined by laidback luxury and placing Alexander Wang in a category of its own.

that blurred the lines between art and commerce, form and function, and gave the designer a roadmap to continue evolving and redefining expectations.

However, Alexander Wang’s popularity proved that there was a consumer that desired designer goods at a contemporary price point.

and translated Wang’s product vision into a brand vision defined by laidback luxury and placing Alexander Wang in a category of its own.

that blurred the lines between art and commerce, form and function, and gave the designer a roadmap to continue evolving and redefining expectations.