in 2000 as a tummy-tucking commodity and spent the next fifteen years pushing product to the same consumer. The brand was aging with its target.
from the generation before. For her, it’s not about squeezing into a smaller size – she embraces her body and is seeking support, not just shapewear.
We gave her product options that provide comfort and support across every day and every occasion, made these options easy to navigate, created content to speak her language, and established a foundation to support entrepreneurial women.
